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Green Way - Interwoven Threads

T-Shirts Promote Environmental and Social Awareness

Published: Friday, December 7, 2007


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businesskc tag The closest thing to earthiness in Andy Woolard’s appearance is a scruffy, unshaven face, under which is baby-smooth skin he might be trying to hide. But woven into the 28 year-old’s style is the story of his Kansas City area-based company’s brilliance. His beige slacks, his zip-up sweater thrown over a brown T-shirt, and his glasses frames are the perfect hybrid of environmental consciousness and corporate thinking.

Woolard is the founder of Interwoven Threads, the manufacturer of the T-shirt he’s worn to work, and an up-start company that is steadily beginning to pick up momentum from its unique environmental and charitable mentality. Based on nothing more than buzz, positive word of mouth, and viral marketing, Woolard’s side business is setting an example for larger clothing manufacturers and other corporations that sincerely want to be relevant in eco-friendly movements.



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